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Bruno Rocca

… and the Wine Evolution

What if I told you that wine can express itself and evolve into something characteristic, lively, robust or gentle?

Describing wine, its taste, texture and aromas can be confusing and although it seems like it is made up and you might ask how a wine can be anything but a liquid of either red, white or pink, it does have a character and life of its own, created from a grape that comes from a vine in a simple sentence, seems as though it is merely a fermented grape but for the wine connoisseur and the people that make it, there is far more to it than that.

Yes, life in wine and descriptions of character can be confusing to the unbeknown public but for the wine makers and the artists that create the aromas, taste and colour; it is an evolution of wine, bringing it to life is not only about the grape and the vine but the origin and story of how it all began.

Bruno Rocca history

It all began in the province of Cuneo in the Italian region of Piemonte. Barbaresco is a commune in the province and it is also a well known name of a wine there too.

The vineyards that you can see from the tall tower that dominates the town are familiar vines to the locals as they are the nebbiolo grape and as a tourist many people miss this view.

Paperwork suggests that Francesco Rocca and the family owned a farm since the early 1800’s and in 1864, documents proved that the Rocca family; Francesco and Giuseppe co – owned a farm that included vineyards and slopes. The farm was used for livestock and included viniculture which was an important part of the finances for the family.

In the 1950’s the family bought a piece of land in Rabaja, know for the land to be good quality for the production of grapes and the prices were higher than those sold from Barbaresco and the family sold their grapes to a winery which described where the grapes were from.

The family shifted gears a little in the 1970’s when it was decided that they would produce wine and the first bottle was harvested in 1978 under the family name.

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Bruno Rocca – internationally known

In that region, competition was great and many of the wines were sold internationally so it was then that Bruno Rocca decided to modernise the business and ensure that instead of quantity, they would make wines that would stand out with character and uniqueness, especially considering that the land and soil was of great quality which would help them into the future.

In the 1990’s the Rocca family wine became an internationally known name and new vineyards were bought as well as new members of the family joining. Bruno Rocca’s children were also involved and their job is to ensure that the family history is renewed and that respect for the earth is achieved as well as respect for the vines and the innovative challenges to produce wine with character that has balance with rhythms of nature and the art of the winemakers creating it.

The land is 682 hectares which produce the nebbiolo grape. The area itself is in a world heritage site and the soil is important for the production of the grape as it has clay and limestone, essential for growth.

The area was created by a crustal uplift by the sea and was once buried by up to 500 metres.

Wine Evolution and the Character that is in the End Result

Now that we know the origin of the grapes, there is so much more to it as the process also has a story.

Dedication and patience is important with cultivating, harvesting and producing the wine in this area as it is a full time job that requires a lot of time and energy.

The wine itself must age for at least 26 months and for nine of the 26 months the wine is kept in barrels.

In total the Rocco family have 6 areas where the wine is created and the process is a long one but they do not see it as work, they see it as a lifestyle and the wines can tell a story almost as big as the history of how it began.

Bruno Rocca Wines

Nine wines establish and leave their mark for the Bruno Rocca label and although there are many wines from this area with the same name due to the origin of the grapes, they stand out as each one has a uniquely different character and can be tested in the taste.

Maria Adelaide which is named after Bruno’s mother has a deep garnet red colour, fermented in stainless steel tanks and then matured in oak barriques for 12 months and then a further 18 months in French oak barrels.

Blackberries, cherries, plums and black cherries with a hint of blood orange, spices, mint, violets and rose are what you can smell.

Rabaja a sumptuous and elegant red wine with buttery notes, also done in the barriques and oak barrels.

Coparossa come from 30 to 40 year old vines, stainless steel tanks and 18 months in the French barriques.

This wine has an interesting scent of white pepper, tobacco and bitter chocolate with a cherry and black cherry flavour.

Barbaresco is vinified in stainless steel tanks for 25 days and then placed into the oak barriques for 18 months. It has a scent of violet and rose petals and dense fruit.

Barbera d’Alba, Barbera d’Asti, Langhe Nebbiolo Fralu, Dolcetto d’Alba Trifole and Langhe Chardonnay Cadet are the other wines that you can experience at Bruno Rocca Estate.
With so much history and beauty in the making of wine and the building of character in both the estate and the wine, it would be a place to experience not only the views but the feeling of wine coming to life.

The Winery Bruno Rocca from Piedmont, Italy.

Visit Bruno Rocca

Contact information

Azienda Agricola Rabajà di Rocca Bruno

+39 0173 635112

Find Bruno Rocca at Facebook – Instagram – Twitter


Azienda Agricola Rabajà di Rocca Bruno
str 12050, Str. Rabaja, 60,
12050 Barbaresco

Find Winery Bruno Rocca

GPS: 44° 42′ 53”, -08° 05′ 06”

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Michael Bredahl

Michael Bredahl

Wine Writer

Michael is an online enthusiast, with a lot of knowledge about online marketing. Traveling around the world to hunt for the perfect wine. Latest on Sicily, where Etna has a huge impact on the taste, which is strong with a bitter aftertaste for the youngest wines, but older wines are fantastic. Drinking wine, and writing about them, are one the passions. Remember to drink responsibly 🙂

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