London Pride is a smooth and astonishingly complex beer, which has a distinctive malty base complemented by a rich balance of well developed hop flavours from the target, challenger and northdown varieties in the brew. Its flavour has been likened by Stephen Cox, beer writer and former campaigns director at CAMRA, to ‘the sensation of angels dancing on the tongue…’! Winner of numerous awards London Pride is Fuller’s flagship brand. London Pride has twice been awarded Champion Best Bitter at the CAMRA Great British Beer Festival in 1979 and 1995 and achieved the ultimate accolade of Beer of the Year in 1979. London Pride was crowned Supreme Champion at the 2000 International Beer and Cider competition and was awarded gold medal at the 2001 and 2002 International Beer and Cider competition. Most recently, London Pride has been awarded the bronze medal at the 2002 Great British Beer Festival in the Best Bitter categoty.