Facebook pixel

Captain Morgan Rum Company

The Governor of Jamaica and the Story of Captain Morgan

In 1984 Captain Morgan Rum was the 7th largest spirit brand in the world, the 2nd largest in United States and is sold around the world.

Wines
Vineyards
Wine grape varieties

In 2001 Seagram sold the brand to Diageo and rebranding took place with the mascot Captain Morgan being shown across the world with competitions also encouraging people to dress up like the Captain in a “selfie” to win a prize as well as big promotional marketing techniques that have included NFL players.

The history

In the 17th century a Welshman by the name of Sir Henry Morgan set sail for the West Indies and stopped on a tropical island in the Caribbean.

He was respected by his crew and made a name for himself in every port that he stopped in, so much so that he became the Governor of Jamaica and stayed there until his death in 1688.

Although sugar cane was used in Egypt to make alcohol it only became more widely used in the 16th century when farmers began to use the sugar cane from their plantations for alcoholic beverages.

As the popularity grew people changed and altered the tastes by adding in different things to make it unique to their own country’s tastes and Jamaica added molasses which was the by-product of the sugar, which they distilled and turned into rum.

Rum was extremely strong and in some cases too strong for the general public to consume and they softened it up by adding spices to it.

In 1944 the Seagram Company owned by Samuel Bronfman purchased the Long Pond distillery from the Jamaican government and one of the buyers were a family called the Levy’s who bought raw rum and added herbs and spices to it.

Samuel liked this idea and bought the rights to the rum.

He named the rum Captain Morgan and he built larger distilleries in San Juan and sold the distillery in Puerto Rico due to tax restraints but allowed the company to use Captain Morgan under licensing.

By 1984 Captain Morgan Rum was the 7th largest spirit brand in the world, the 2nd largest in United States and is sold around the world.

In 2001 Seagram sold the brand to Diageo and rebranding took place with the mascot Captain Morgan being shown across the world with competitions also encouraging people to dress up like the Captain in a “selfie” to win a prize as well as big promotional marketing techniques that have included NFL players.

In 2010 American congress debated about the alcohol and whether it should be moved to Virgin Islands and taken out of Puerto Rico due to tax incentives as the rum seemed to be making a big profit and in U.S.A. alone 7.6 million 9 litre cases were sold in one year.

Today the brand is well known throughout the world and there are many flavours that have been created with Captain Morgan’s Original Black Rum being the first to have been produced along with 18 more throughout the years.

– –

Meet the Red Beard cocktail.

It takes a brave man to name a cocktail after something that reminds you of short, wiry hair. I am that Captain.

Recipe:

  • 1 oz Captain Morgan™ Original Spiced Rum
  • 0.5 oz Smirnoff®
  • Cherry 5 oz cola

– –

Products from Captain Morgan Rum Company

How to Make Captain Morgan’s Rum

The original rum made was extremely strong and Captain Morgan softened the blow and made rum consumable to the general public by adding herbs and spices.

The sugars are squeezed from the cane and molasses is left over which is what they use to make rum.

Yeasts are carefully selected and chosen to create aromas and are added along with water, to make alcohol.

Modern technology combined with art distils the fermented liquid with heat and condenses in a column still.

The liquid is then aged in white oak barrels for up to a year giving it a golden colour as well as adding flavour to the liquid.

Once this is done the herbs and spices are added after a slight evaporation which gives the rum a concentrated flavour.

The unique taste of Captain Morgan Rum is made using a secret recipe that includes spices and natural flavours indigenous to the Caribbean Islands.

Wine Grape Varieties
Wine Informations
Wine Merchants

The Captain’s Variety

  • Captain Morgan’s Original Spiced Rum has an ABV of 35% with secret blends of Caribbean rums, spice and natural flavours
  • Black Spiced Rum has an alcohol level of 47.3% and is dark Caribbean Blackstrap crafted rum with hints of cloves and cassia bark, good to drink as a tot
  • 100% Proof Spiced Rum with an ABV of 50% and is labelled as Jamaican dark rum with the spices bringing out the intensity of the flavour
  • Private Stock is full bodied with aromas of island spices and is presented in a squat bottle and has an ABV of 40%
  • Original Spiced Gold is a mixture of rum and other spirits, mellow aged and has aromas of vanilla and hints of fruity spices

Other products include;

  • Deluxe Dark which is only available in Canada
  • Lime Bite which is rum with a lime zest
  • Limited Edition Spiced
  • Long Island Iced Tea
  • Original Spiced
  • Parrot Bay a white rum with flavours that include coconut, lime, mango, orange, passion fruit
  • Silver Spiced
  • Tattoo
  • White Rum
  • White Rum Flavoured
  • 1671 a dark and smooth sipping rum
  • Cannon Blast with orange rum with a citrus flavour used for shots
  • Sherry Oak is a limited edition rum with sherry chips added into it

Contact Captain Morgan Rum Company

Captain Morgan is enjoyed throughout the world and if you are into rum then this is the drink for you as there are a number of options to choose from which will leave you wanting to put on your Captain’s hat and head out to sea.

Contact Information

Captain Morgan Rum Company
Website: https://www.captainmorgan.com

Find Captain Morgan on Facebook, Instagram (Canada), Instagram (United States), Pinterest, Twitter, Vine, Google+ or Youtube.

Address

Captain Morgan Rum Company
Lakeside Drive
NW10 7HQ London, United Kingdom
Company Number: 507652

Author

Michael Bredahl

Michael Bredahl

Wine Writer

Michael is an online enthusiast, with a lot of knowledge about online marketing. Traveling around the world to hunt for the perfect wine. Latest on Sicily, where Etna has a huge impact on the taste, which is strong with a bitter aftertaste for the youngest wines, but older wines are fantastic. Drinking wine, and writing about them, are one the passions. Remember to drink responsibly 🙂

Are you a Copywriter?

We have a lot of articles without much content, if you can do it better, you are welcome to write a nice article, and get the proper credit for that. Read more information about beeing an author, and Contact us for more information.

Vineyards
Breweries
Alcohol and Distilleries
Accessories
Other
Bar and Cocktail Equipment
Bottle Opener
Glassware
Wine Accessories
Wine Opener
Alcohol Free
Beer
Ale
Brown Ale
Chinese Beer
Christmas Beer
Czech Beer
Danish Beer
English Beer
Finnish Beer
German Beer
Iceland Beer
Indian Pale Ale
Italian Beer
Japanese Beer
Lager
Mexican beer
Pale Ale
Seasonal Beer
Stout
Swedish Beer
Turkish Beer
Wheat Beer
White Ale
Champagne
French Champagne
Cocktail
Aperitivo
Campari
Cider
Cocktail Bitters
Cocktail Mixer
Cocktail Muscat
Cocktail Shakers
Cordial
Curacao
Fruit Juice
Garnishes
Mead and Tonic Wine
Muscat
Pernod
Puree
Soft Drinks
Spirits Mixer
Syrup
Dessert Wine
Argentinian Dessert Wine
Australian Dessert Wine
Chile Dessert Wine
Drambuie
English Dessert Wine
French Dessert Wine
Fruit and Ginger Wine
German Dessert Wine
Hungarian Dessert Wine
Italian Dessert Wine
Madeira and Marsala
New Zealand Dessert WIne
Portugal Dessert Wine
Sauterne
Sherry
South African Dessert Wine
Spanish Dessert Wine
Vermouth
Liquor
Absinthe
Armagnac
Baileys
Brandy
Cachaca
Calvados
Cassis
Cognac
Cognac and Brandy
Cointreau
Eau De Vie
Gin
Gin & Genever
Gran Marnier
Grappa
Irish Liqueur
Irish Vodka
Japanese
Liqueur
Pisco
Poteen
RTD'S (Ready to Drink)
Rum
Sake
Sambuca
Schnapps
Speciality
Spirit
Tequila
Tequila & Mescal
Vodka
Port Wine
French Port Wine
Portuguese Port Wine
Portuguese White Port
Ruby Port Wine
Tawny Port Wine
Red Wine
American Red Wine
Argentina Red Wine
Australian Red Wine
Austrian Red Wine
Bulgarian Red Wine
Chile Red Wine
English Red Wine
French Red Wine
Georgia Red Wine
German Red Wine
Greek Red Wine
Hungarian Red Wine
Italian Red Wine
New Zealand Red Wine
Portuguese Red Wine
South African Red Wine
Spanish Red Wine
Uruguay Red Wine
Rosé Wine
American Rosé Wine
Australian Rosé Wine
Chile Rosé Wine
English Rosé Wine
French Rosé Wine
German Rosé Wine
Italian Rosé Wine
New Zealand Rosé Wine
Portuguese Rosé Wine
South African Rosé Wine
Spanish Rosé Wine
Sparkling Wine
American Sparkling Wine
Argentina Sparkling Wine
Cava
Cyprus Sparkling Wine
French Sparkling Wine
German Sparkling Wine
Italian Sparkling Wine
Prosecco
Sekt
South African Sparkling Wine
Spanish Sparkling Wine
Walisisch Sparkling Wine
Whisky
Blended Malt Whisky
Blended Whisky
Bourbon & USA Whiskey
Grain Whisky
Irish Whiskey
Other Whisky
Scotch Whisky
Single Malt Whisky
White Wine
American White Wine
Argentina White Wine
Australian White Wine
Austrian White Wine
Chile White Wine
English White Wine
French White Wine
Georgia White Wine
German White Wine
Greek White Wine
Hungarian White Wine
Italian White Wine
New Zealand White Wine
Slovakian White Wine
South African White Wine
Spanish White Wine
Wine
Chile Wine
English Wine
Exclusive Wines
Fine Wine
French Wine
German Wine
Italian Wine
New Zealand Wine
Port Sherry Madeira
Portugal Wine
Spanish Wine
Wine Gifts
Beer Gifts
Case
Gift Packaging
Spirit Gifts
Voucher
Wine & Champagne Gifts

Liqour from Captain Morgan

All Reviews for Captain Morgan

Captain Morgan – Jamaica Rum

Captain Morgan – Jamaica Rum

Jamaica Rum was created to embody the spirit of those backstreet tavern parties and recognized as one of Captain Morgan’s original rums.
Captain Morgan – Original Spiced Gold

Captain Morgan – Original Spiced Gold

Original Spiced Gold is created with true richness and with pocketful of gold doubloons considered as a refreshing,flavorful drink.
Captain Morgan – White Rum

Captain Morgan – White Rum

White Rum was first released in the year 2014 by Captain Morgan and considered as their first effort in creating classic silver rum.
5/5 (1)

Give this page a High Five!

Save up to 20%

Get our newsletter with the promotional code, and save a lot of money!

You will now recieve our Newsletters, Thank You :-)

See all of Our Promotional Codes and benefits here

Online Shopping and World's Best Wines

Save up to 20%

Receive our newsletter and get the latest news, promotional codes and freebies

You will now recieve our Newsletters, Thank You :-)

See all of Our Promotional Codes and benefits here

Pin It on Pinterest

Share This